Wednesday, May 03, 2006

Apple's new switch campaign

This can be regarded as Apple's second attempt to get users to buy a Mac. Only this time, they have far more convincing reasons. For those of you who must go and buy these new Macs, it would be better to hold on a bit longer. Firstly, Intel is supposed to slash prices of core duo processors later this month. The new conroe chips are also on their way! We have yet to see Apple announce their Intel PowerMac equivalent. Then of course, there's Leopard.
Most existing Mac users also may not have bought their new Intel-based cousins, since many of their applications still don't have universal binaries. For them it would make sense to wait a bit longer till all their applications have been ported.

3 comments:

Anonymous said...

What do you think the strategy of Apple in business? First they were focussing only on richer community and they were proud of it. And now they were slowly getting down to the normal user level. Have they gone down their revenues? What are they actually trying?

Vijay Kamath said...

The strategy is simple - more market share. The switch to Intel, has opened up a whole new world of possibilities for Apple. It'll be interesting to see where they go in the next couple of years. But their prospects look excellent esp. after always delayed MS Vista! And mind you, they haven't reduced prices on any of their existing products as a result of this switch. In fact, the pice of the mini has increased!

Anonymous said...

Apple is late in their approach to get into the market share where MS had already well established in almost all the segments. Like Servers, Desktops and Laptops. But the way Apple's strategy looks too long way to give some competition to MS. They are asking too much from people to migrate to a hardware which they decide. Which i don't think many people like world wide. I think if Apple remove the restrictions on their software/hardware and get into aggressive promoting and marketing will give some tough competition to MS atleast at the homeuser level.